Bluey Toohey Makes it Happen
= CHAPTER 1 Advertising creative director Katrina Cole was on the cusp of a meltdown. Her department was under notice it was in danger of losing a $3.3 million account because the client was alleging the branding campaign was not working. The agency counter-claimed that the Genuine Cowboy Belts Corporation (GCBC) was at fault, it’s sales and marketing arms were responsible for sluggish sales. That finger pointing was rejected by the client as ‘standing too close to the wall while...