The Sissy Effect free porn video

[This story was inspired by another short story I read online some time ago, titled 'The Bimbo Effect.' (Not the one I see for sale on Amazon). In that story, a male character transforms a dominant career woman into a bimbo. It made me think that what's sauce for the bimbo was also sauce for the sissy, so wrote this version. Enjoy.] The Sissy Effect Luke Armstrong reviewed the last quarter's figures on his computer screen in his large, luxurious office. It had been a great quarter for the partnership, Armstrong and Fulton, with revenue and profits soaring. What made it even better, from Luke's perspective, was that much of that increase came from a number of deals that he'd stolen from his bitter rival, Carl Evans, through not entirely honest and above board means. Luke didn't care though. He and Carl had been rivals since college and, as far as Luke was concerned, the ends of beating him more than justified the means. At college, they'd competed fiercely with each other at sports, for prestige and over women, with Carl often edging Luke to win whatever it was they were duelling over. Luke never missed an opportunity to trash talk Carl, even starting some baseless rumours that there was more to Carl's partnership with the openly gay Tom Gray at Gray and Evans than just business. If this pattern of business continued, Luke thought, he might even launch a hostile takeover of Gray and Evans. The thought of giving Carl his marching orders from the firm he'd built up made Luke smile with pleasure. Luke was disturbed from his thoughts by the growing sound of a rhythmic thumping and high-pitched moaning coming from outside his office. His intern, Ben, worked out in the reception area and Luke knew he was a bit of a ladies man. Surely he wouldn't be so unprofessional as to bring a girl into work and bang her over the front desk? Luke decided he better go out and give him a bit of a talking to, it wouldn't help the reputation of the firm if someone came in and saw a couple at it when they entered the office. As he stood he smiled to himself - a slut that would let herself be fucked in a public reception room might well be up for a bit of two-on-one action. With the image of spit-roasting some young bimbo in his head, Luke opened his office door and stepped out. The sight that greeted him bore no relation to his own depraved imaginings. Instead of a woman bent forward over the desk, it was Ben himself in that position. He was naked from the waist up, but below that Luke could see he was wearing a black garter belt, sheer black stockings and black patent high heels with an ankle strap. Around one of those ankles was a scrap of black silk and lace that showed he'd recently been wearing panties until they'd been pulled down his legs. Behind Ben stood a stunningly beautiful, statuesque black woman, herself dressed all in black. She was wearing black leather knee-length boots, shiny black leggings over her robust thighs and a black blazer style jacket. She was also wearing a long black strap-on dildo that she was rhythmically pumping in and out of Ben's ass, as she held his hips with hands covered in black leather gloves, causing him to match her thrusts with his moans. Stunned by the sight, Luke just managed to blurt out a 'What the f...?' before the woman turned to him. "Get back to your work, I'll deal with you shortly," she snapped. Luke froze, as if he'd been given a sudden electric shock. His mouth hung open for a second before he turned back into his office and returned to his desk closing the door behind him. His mind was still reeling in confusion, trying to process what he'd just witnessed, but he sat and began to go through more figures. An hour or so later, he was re-absorbed in his work, beginning to forget his recent shock, when the door opened and Ben walked in. Ben was utterly changed from the brash young man that Luke knew. He was still wearing the stockings and heels that he'd had on earlier, with a tight black skirt above them, barley covering the tops of the stockings. On top he had on a sheer white blouse with a black bra showing obviously through it. His hair was now long and black, tumbling down to his shoulders and framing a face that was as perfectly made-up as any photographic model. "Ms Rodgers to see you, sir," 'Ben' said in a lilting feminine voice, stepping aside from the door. The woman from earlier strode confidently in without waiting for permission. "You wait outside, Bonnie. I'll collect you when I'm leaving," she said, turning to Ben. Ben obediently turned and walked towards the door. As he passed the woman, she slapped him firmly on the butt. Ben jumped and squealed, giggling girlishly as he minced out the door, his steps constrained by the tight skirt and the height of his heels. The woman turned and regarded Luke as he sat behind his desk. Luke was about to ask what she wanted when she raised a hand to silence him. "So you're the famous Luke Armstrong are you?" she sneered. "Bigshot wheeler-dealer, alpha male? Well, my client, Mr Evans doesn't think much of you. It seems you've been giving him a bit of a hard time lately so he's called on my services to rein you in." Luke wanted desperately to speak, to ask what was going on, but he felt compelled to remain silent, fixed in his seat as this powerful woman addressed him. "Alpha male? I don't think so," she continued dismissively. "No. You're a sissy." The instant she said the words, Luke's muscles went limp and his mind blank, his eyes glazed and wide with his mouth gaping open. Recovering slightly, he stammered, "I..I'm a...a sissy." The woman smiled and continued, "And just to make this even more fun, You can make sissies." Again, Luke's face fell and he repeated in a weak, monotone voice, "I...I can make sissies." Ms Rodgers smiled even wider. "That's our meeting over so I'll leave you to enjoy your day. We'll be having a 'coming out' party for you tonight at the Bulldog Club, so I'll see you there." The Bulldog Club was a notorious gay club, definitely not the sort of place Luke would ever be seen in. However, he simply smiled and answered dreamily, "Yes, ma'am, I'll see you there." Ms Rodgers turned to leave but just before she opened the door she turned back to Luke and told him, "Oh, one last thing. I'll be taking your intern, Bonnie, with me. I need a new piece of fluff to decorate my office and work on reception and she'll be just perfect. Later." She waved as she walked out. Luke nodded dopily and replied, "As you wish ma'am," to the closing door. He tried briefly to focus back on his figures but found that impossible. Switching to his web browser, he found himself looking at the Victoria's Secret website. Normally he would have admired the models in their alluring garments. Today, however, it was the garments themselves that interested him. He found himself wondering how it would feel to wear such delicate, sexy garments, to look so pretty and enticing, to display your body to a crowd of approving onlookers, to inspire lust in men. He shook his head to try and scatter the growing pink cloud in his brain. He'd never had a homosexual thought in his life before. What was wrong with him? He was starting to panic when the text alert tone on his phone sounded. Looking down at the screen he saw a short message, "P.S. Check your cupboard, princess. Ms R." His panic and resistance subsiding, Luke got up and walked over to the large document cupboard that filled most of one side of his office. Opening the door his eyes went wide and he pressed his hands to his mouth, giving a little girlish squeal of surprise and delight. Instead of files, the cupboard now held a large selection of pretty, feminine clothing, racks of high-heeled shoes, a shelf of make-up and a shelf of wigs in a variety of colours and styles. Instantly, Luke was struck by how uncomfortable his male office attire was and he quickly stripped naked, his excitement growing. At the front of the make up shelf was a large aerosol with an Alice-in- Wonderland style label saying 'Use Me First'. Luke picked it up curiously and gave a brief squirt to his forearm. In a puff of mist, he found the hairs there vanishing instantly. He smiled and began to use the aerosol all over his body below the neck. Soon enough, he was completely hairless, the aerosol also making his skin softer and more sensitive. Luke reached for a lingerie set on a hanger and smiled approvingly at the matching satin bra, panties and suspender belt in lemon yellow with black lace trim. "Oh, yes, this is going to be so much fun," he thought as he pulled the panties up his long smooth legs. An hour later, Luke stood admiring his new image in the full length mirror on the back of the door. He was wearing a light-yellow sleeveless silk dress over his lingerie, with white opaque stockings and yellow strappy sandals with a small platform and a high heel. His make-up was immaculately applied, using a palette of pinks for his eye-shadow and candy-pink glossy lips. He wore a long blonde wig, tied into a platted tail tied with a large yellow bow at the end and his finger and toe nails were painted with a pink varnish. As he admired himself the door suddenly opened. His business partner, Harry Fulton had returned from his morning's meetings and stood surprised in the doorway. For a good half minute, Harry appreciated the cute young girl standing in front of him before he realised exactly who he was looking at. "Luke? What the hell are you doing? Have you turned into a complete faggot?" Harry blurted out. Luke had enjoyed the admiring glance, but Harry's insult annoyed him. Pouting and stamping his foot, he retorted, "I am not a faggot. I'm a sissy. I'm a sissy and you're a sissy." The instant he'd finished, Harry froze, his mind and face blank and his mouth hanging open. "I'm a...a sissy? I'm a sissy! A sissy!" Harry mumbled, his face breaking into a vacant smile, "Oh my god, oh my god, I'm a sissy!" he continued, his voice now higher pitched with excitement. "Wow. You look so cute like that. Do you think I could have something pretty to wear?" Harry finished, looking expectantly at Luke. "Mmm, I'm sure we can find something for you, sweetie, there's plenty of darling clothes in my cupboard," Luke replied, reaching out for Harry's hand. "I think we should give you a new name first though, don't you, honey?" Luke gushed. "How about 'Holly'?" "Oooh, yes, that's lovely," Harry replied, "and how about we call you 'Lucy'?" "Mmmm, Lucy?" Luke considered. "Yes, I love it. Holly and Lucy. I just know we're going to have such fun together," he continued, leading Harry into the room. A couple of hours later, Lucy and Holly stepped out of the office, hand in hand. Holly's transformation had taken rather longer than Lucy's as the two sissies had frequently found themselves breaking off for bouts of hot, passionate sissy sex. Holly was dressed in a pair of black patent ankle boots, black fishnets, a black pinafore styles dress flared out by white petticoats and a white silk blouse with a large bow at the neck. Her curly black hair had a large black ribbon tied in a bow and her white foundation, smoky eyes and black lipstick gave her the appearance of a cute goth Lolita. On reaching the main door, Lucy turned to ask Holly, "I hope we'll see you at my party later, but what are your plans now?" Holly thought for a second and replied with a mischievous smile, "Well, there's a notorious adult movie house a few blocks over from here. I thought I might go and give their glory hole a try." Lucy giggled with pretend shock. "Naughty girl. So, were my blow jobs not good enough for you then?" Holly looked briefly mortified that she might have offended her sissy friend and blurted out, "Oh no, they were wonderful. Especially that thing you did with your tongue. I just meant that I'd go and give blow jobs at the glory hole, not that I'd be on the other side. I just love the taste of cum." Lucy smiled. "I know silly. I was just joking. You go have fun, suck some cocks for me," she said before embracing her and kissing her on both cheeks. Holly headed off down the street, the sissies giving each other a little waggle of their fingers as a wave goodbye before Lucy turned and waved down a taxi. Half an hour later, in the cab outside the back of her apartment block, Lucy raised her head from the lap of the balding, overweight cab driver. Looking up at him, she opened her mouth and stuck out her tongue to show him his fresh load there. Closing her mouth, she repeated the action to demonstrate that she'd swallowed every drop. "I'm soooo sorry I forgot my purse and couldn't pay the fare. I hope the tip I gave you makes up for it," she told the driver. "No problem, honey, you do that thing that you did with your tongue for me and I'll take you anywhere you want to go for free," the driver replied, handing her a card with his number on it. Getting out the cab, Lucy blew the driver a kiss goodbye before turning and heading down the alley to the back door of her apartment. She was stopped, however, when three young Latin gang members stepped out in front of her. Martin, the leader, spoke with a little menace in his voice, "Well boys, what have we got here? Cute little chick like this all lost and alone on our turf. Maybe she'd like to party with us for a while?" Lucy stood in front of them, considering that partying with these three guys might be quite fun, but before she could speak, Juan, the smallest of the trio, spoke, "Hey, wait a minute. I recognise her...er..I mean him. He lives here. This ain't no chick," he told his partners. The final member of the group, Fernando, joined in, "What? Could have fooled me. You mean this is some sort of faggot crossdressing pervert? Think we should give him a bit of a beating for trying to trick us guys?" he threatened. Lucy's mood immediately changed. Scowling at Fernando, she spoke, "No, I'm not going to let you beat me up. I'm not a pervert, I'm a sissy. I'm a sissy and you're a sissy." Fernando's face fell and he mirrored Lucy's words, "I'm a sissy." His friends took a step forward and Lucy spoke again to each of them, "And you're a sissy. And you're a sissy too," she told them. Martin stopped in his tracks and repeated, looking blank, "And I'm a sissy?" Juan took another step forward to try and grab Lucy but his hands dropped by his sides and his face in turn fell into a dazed look, "And I'm a sissy too," he mumbled. Lucy smiled, delighted in their change in attitude. "I'm Lucy," she told them, "And I'm going to call you Maria," she continued, pointing at Martin, "and you Francesca and Veronica," she finished, pointing at Fernando and Juan in turn. "Now. Would you girl's like to come and play dress-up?" she asked, somehow knowing that the wardrobes in her apartment would no longer be full of male clothing. As one, the three new sissies jumped up and down, clapping their hands in excitement and squealing, "Oooo, yes please Miss Lucy, we can't wait to look as pretty as you," Maria gushed. Meek as lambs, the three former gang members followed Lucy through the door and up the stairs to her home. The afternoon passed with the sissies spending periods of time innocently dressing up and doing each other's hair, make-up and nails, interspersed with periods of steamy, depraved sissy sex. The former were accompanied by lots of squeals and giggles, the latter with the moans and cries of sissy passion. Several hours later, the three sissies emerged from Lucy's apartment. They were dressed in similar schoolgirl outfits; black patent Mary-Jane style shoes with white ankle socks topped with frills, black opaque stockings, short, pleated, plaid skirts that barely covered their white cotton panties, white blouses with ties and pink cashmere cardigans. The three friends made a big deal of kissing and hugging Lucy, thanking her profusely for making them feels so pretty and feminine. "I hope I'll see you all at my party at the Bulldog club later?" Lucy enquired. "Ooooh, definitely," Maria enthused, "but first we're going to pay our rivals in the Panthers a visit. We'll give them all a demonstration of that thing you showed us with your tongue on their long, black cocks." Francesca and Veronica blushed and giggled at their friends blunt statement of their plans but didn't protest. With another round of hugs and kisses, the three schoolgirls headed down the corridor, Lucy smiling and waving to them. Lucy's neighbour, Lenny, had been working nightshift and had been struggling to catch up on his sleep with all the noise coming from the neighbouring apartment. The squealing and giggling from the corridor was the last straw and he got up and opened his door. He was greeted by the sight of Lucy in a short satin robe trimmed with lots of lace and just caught the disappearing backs of the three schoolgirls from the corner of his eye. "What the hell is all the noise about? I'm trying to get some sleep here, can't you just shut the fuck up?" Lenny bellowed. Lucy frowned at his display of temper and Lenny calmed slightly as he regarded the cute blonde in her negligee in front of him. After a few seconds, though, he realised just who he was looking at. "Luke? Is that you? What the fuck are you doing? Why are you dressed like that, you some sort of fucking deviant?" he snapped in shock. Lucy's frown grew into a proper scowl. Why couldn't men just be nice to her so she could be nice back to them like she wanted? "I am not a 'fucking deviant.' I'm a sissy. You're a sissy," Lucy retorted. Lenny's face went slack and his eyes blank as he mumbled, "I'm a sissy?" in response. He shook his head, trying to clear the growing pink haze there. His previous bad temper gave him some protection and he fought hard to resist the sissy effect. "No. No. What have you done to me? You've...you've made me like you. No. I don't want this, I don't want to be a sissy. I don't want to wear pretty clothes and look all sweet and girly. I don't want to mince around in high heels and get stared at by guys. Ooooo! Guys! Do you think they'll like me? Do you think I'll be cute enough to get their attention?" Lenny rambled as his will power crumbled. "Oh I think we can make you super-cute, princess," Lucy cooed, pleased with the change that had come over her neighbour and extending her hand. "Let's go see what we can find you to wear. Call me Lucy, by the way. I'm going to call you Lilly." Lenny smiled brightly as Lucy told him his new name and took her hand, allowing himself to be led into her apartment. Later that evening, Lilly stepped out of a cab in front of the Bulldog club. She was wearing a red knee length dress covered in sequins, the slit up the thigh showing the lace top of her sheer black stockings that led to down to the black patent stilettos with an ankle strap on her feet. Her bra had been amply padded and, coupled with the corset she was wearing, gave her a curvy hourglass figure. On her head was a long auburn wig, carefully styled to frame her round face. She was made up like a doll, mascara and eye shadow making her eyes look larger and her smallish mouth was made into a cupid's bow with glossy red lipstick. Lucy had turned her into the image of a sissy Jessica Rabbit and she loved it. A few minutes later, Lucy joined her, stepping out of the front of the cab and licking her lips. Lucy was wearing a neon-pink skin-tight silk dress, with matching platformed high heels. Her blonde hair had been carefully styled into a high ponytail and her ears held large hoop earings. "Well, that's our fare paid," Lucy said with a mischievous grin. "Did you do that thing with your tongue?" Lilly asked teasingly. "Mmmmhmmm," Lucy replied, applying another coat of her candy pink lipstick. "Well, at least you gave him a great tip," Lilly quipped and the two sissies dissolved into a fit of girlish giggles. The club was busy but not completely full. Lucy quickly spotted Ms Rodgers sitting at a table at the back of the room with Bonnie held protectively beside her. Lucy led Lilly by the hand to the table and introduced her. "Hi Ms Rodgers, Bonnie," she nodded to them. "This is Lilly and I've chosen the name Lucy," she told them. "Well, hello girls, don't you look a pretty pair," Ms Rodgers replied and the two sissies curtsied reflexively at her greeting. Ms Rodgers noticed that Lilly was slightly distracted, glancing over at a party of four guys by the bar who were coolly appraising her. "Bonnie. Why don't you go to the bar and get us some drinks?" Ms Rodgers said with a question that was more a command. "Take Lilly with you. You can introduce her to that party. They seem keen to get to know each other better." "Oooooh, no I couldn't, I'm far too shy," Lilly protested but she didn't resist as Bonnie took her by the hand and led her over to the bar. "Now, sit down here Lucy and tell me everything you've been up to since our meeting," Ms Rodgers suggested, patting the bench seat beside her. Lucy sat, smoothing her short skirt demurely as she did so. She began to tell Ms Rodgers about her day, starting with opening her office cupboard and sparing no detail. About half way through, they were interrupted by the appearance of Holly in the club. Lucy waved her over excitedly and stood and embraced her when she reached the table. "Ms Rodgers, this is Holly, my business partner," Lucy introduced her. Holly gave a dainty curtsey and responded, "Pleased to meet you ma'am." "Likewise, Holly darling," Ms Rodgers replied, "You know Bonnie, of course," she gestured to her companion who had re-joined them, leaving Lilly with the group by the bar. Holly gasped, then giggled, amused that her young intern was now in such a sweet, sissified state too. "I love your look, Holly, why don't you join us and tell us what you've been up to," Ms Rodgers suggested. "Oh, I must have drunk about a quart of cum since I left Lucy this afternoon," Holly replied, "I hear they've got a busy glory hole in the toilets here. I was thinking of checking it out, I just can't seem to get enough of that yummy, cummy taste." "You total cumbucket," Lucy teased and the three sissies giggled conspiratorially as Ms Rodgers smiled wryly at their little joke. "Well, yes. Why don't you go do that, Holly. Lucy, please sit and finish your story," Ms Rodgers interjected when the girly giggling had subsided. Holly turned and minced off towards the toilet, attracting the attention of numerous guys who decided that they might just need a trip there themselves. Lucy finished her story just as another group entered the club. Maria, Francesca and Veronica stepped through the door, each in the arms of a muscular, bald black guy. Clearly they'd caught up with their rivals in the Panthers who, like most men, hadn't been able to resist the temptation of sex with a willing sissy. Lucy introduced them, Ms Rodgers clearly enjoying the sight of the three schoolgirls with their partners. Bonnie led them to the bar to buy them a round of party drinks and Ms Rodgers turned to Lucy. "I'm just expecting one more guest for your party, princess. Are you enjoying yourself so far?" she enquired. "Oh yes, Ms Rodgers. This is just the best party ever. I love looking pretty and being girly and drinking cocktails instead of beer. Thank you for everything, I don't think today could get any better," Lucy gushed. "Well, don't speak too soon, Lucy, honey. Things might just be about to get even better. Our guest has arrived," Ms Rodgers replied, gesturing towards a tall male figure that was heading towards their table. Lucy instantly recognised the figure of Carl Evans and stood in surprise at his presence. She remembered how she'd hated this guy and treated him really badly in the past. Now, however, he looked to her as the most attractive and sexually alluring person she'd ever seen. Flushing slightly, she greeted him in her soft, feminine tones, "Hi, Carl, this is a pleasant surprise." Carl looked at the exotic creature standing before him. He'd planned to turn up and mock Luke in his sissified state, gaining revenge for all the slights over the years. He'd planned an evening of teasing, laughing and humiliating the weak helpless sissy (Ms Rodgers had made him immune to the sissy effect) but now he found himself as tongue tied as a nervous teenager. Lucy was an absolute knock-out, practically the girl of his dreams and all malicious thoughts left him as he spoke. "Hi, erm, hi, pleased to meet you errr....." he trailed off, knowing he couldn't possibly call this angel by the name Luke. "Lucy. Please call me Lucy," she replied extending her hand towards him daintily, gazing dreamily at him. She hoped she sensed some sense of attraction from this handsome man towards her. For herself, she could think only of getting him to take her to bed and make her his little fuck- bunny. Carl took her hand, relishing the feel of her soft, delicate hand in his. He couldn't take his eyes off her and had to struggle to speak, "Lucy. That's a very pretty name. Can I..can I buy you a drink Lucy?" he stumbled. Ms Rodgers stood up, her face a satisfied smile. "Well, looks like my work here is done. I'll leave you two to get to know each other better." Still transfixed, eyes locked on each other, Lucy and Carl mumbled their farewells and she strode off with Bonnie following obediently behind. Towards the end of the evening, after a few drinks and a lot of flirtatious small talk, Lucy found herself in Carl's arms on the dance floor. He held her close and she could feel a growing bulge in the front of his trousers, her excitement growing with his. She could see Lilly, sitting with the four guys from earlier with her hands resting on the crotch of the two seated on either side of her. One of them whispered something in her ear and her eyes went wide before she broke out into a smile and nodded. As a group they stood and headed for the door. Maria, Francesca and Veronica were also on the dancefloor with their partners, swaying slowly and kissing passionately. The guys had their hands on the girls tight asses and the girls had their wrapped round their partners necks, holding them close as they swayed to the slow tune. There was no sign of Holly but, from the steady stream of smiling, relaxed looking guys leaving the bathroom, Lucy guessed she was still busy in there. Looking up adoringly into Carl's eyes, Lucy whispered, "So, what next, honey?" she enquired. "How about this?" Carl replied, bending to kiss her deeply. The kiss was heavenly and lasted for what seemed like hours to Lucy. She almost swooned with delight and pleasure. "Mmmmm, that would be a start, darling. How about we make a finish back at mine?" she asked coyly. "I can think of nothing I'd like better," Carl replied, taking her hand and leading her towards the exit. --------------------------- Epilogue Six months later, Lucy stepped out of her apartment and stood at the kerb, looking every inch the sexy secretary of male fantasy in skirt, blouse and towering heels. Carl would be picking her up shortly to drive her to work. Armstrong-Fulton had been wound up as a firm several months ago and Lucy now worked for Gray and Evans, Carl's partnership, as a research assistant. She'd wondered if it was a good idea to work so closely with her boyfriend but it had actually worked out extremely well. They were still so much in love and Lucy was so excited about their wedding planned for that summer. Harry Fulton was also working at Gray and Evans. Like the other sissies that Lucy had made (although not with Lucy herself) the effect had worn off after a couple of weeks. Even though he was no longer a sissy, Harry hadn't been able to shake his addiction to cum and was now married to Tom Gray, the other partner at Gray and Evans. From the corner of her eye, Lucy noticed Martin walking up the street. Spotting Lucy, his face went pale and he turned and hurried off in the other direction. He, Juan and Fernando had given up the gang life, no longer able to present a tough guy persona to the world after a couple of weeks as gangster's molls for the Panthers. They had all settled down and taken regular jobs, trying to blot out the memory of their sissy experience. That is, except for Juan who supplemented his income working as Veronica on webcams in the evenings and as an escort at weekends. Lucy had only used the sissy effect twice since that first day. Once on a guy who had hit on her quite aggressively at a bar and become abusive when she had turned him down. The other had been on a parking attendant who had unfairly clamped the pink open-topped Mercedes she now drove and called her a bimbo when she protested. Bonnie continued working on reception at Ms Rodgers' office through the day and as her obedient maid outside office hours. Lenny, however, had moved away. Utterly ashamed by how he'd let the four guys he'd met at the Bulldog gang-bang him that night and pass him round over the following weeks, he'd joined a Buddhist retreat to live life in celibacy. Carl's car pulled up and Lucy opened the door and slid into the passenger seat. Leaning over, she kissed Carl deeply making him break out in a wide grin. "Taxi for Lucy?" he asked, gently teasing his fianc?e. "Yes, please. To the office. And no need for the meter, I've got a very special way to give you a tip when we arrive," Lucy teased in return, causing Carl's grin to widen as he pulled away from the kerb.