Big Game Hunting in AlabamaChapter 8
To make a long story short, we did form the company to package Laughing Hog barbecue pork and barbecue sauce under that brand name for sale through retail stores. Once that was going, we added sausage and bacon. Judy made a very good suggestion that we market the pork and the sauce in two versions: very spicy with a red label and a mild version with a green label. That way, customers could tailor their barbecue to their tastes by purchasing both versions and mixing them. That became very...